With the number of vehicles hitting our road raising exponentially, the number of scrap Tyres filling the landfills are also increasing exponentially. 80% of the cast-away tyres leave incurable scars on the environment. In the wake of global warming and a depleting ozone layer, the matter calls for immediate attention. The obvious answer is recycling.
But JK tryre, wanted the recycling to appeal to every citizen of the country. The idea was to convert what was unwanted to the most desired. Scrap Tyres, till now abandoned, could become couture footwear and accessories.
In association with Footwear Design and Development Institute (FDDI), JK tryre attempts to recycle tyres using unconventional methods and innovatively create footwear and accessories from old and recycled tyres.
The initiative could become a testimony for the companies wanting to go green. With this breakthrough innovation, JK tyre, intends to encourage the green companies to work towards creativity and innovation in Corporate Green Responsibilities (CSR) division.
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