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Tuesday, June 28, 2011

Creating and using green products are the way to go green


Corporate are contributing their bit in making earth a better a better place to leave. It’s really high time that we realize the importance of taking eco-friendly steps.  Many corporate giants lead by making their company a green company and setting examples for other companies to go green. Of all the green methods available, creating green products is the best way to go green.

Continues efforts from R&D of the companies to create efficient green products are really yielding the fruits. What’s more wonderful are, many young entrepreneurs are emerging with their new green product as the USP of their business. So no doubt many green product are on the way. 

Benefit of green products

Green campaigns are doing their bit in creating awareness among the people.  But, that would really take time along with similar efforts, to be effective. On other hand equipping people with green products is a straight way to make them go green.

Some green products that will create the great green impact  

Here are some of the green products that are picking up pace and will create the green effect in great manner.

Green/Hybrid vehicles
The wide usage of cars and vehicles around the world plays a great part in pollution. A shift to hybrid or green cars is much needed. Automobile around the world are already out with their different versions of hybrid cars. Even though it is yet to hit the market strongly, these developments indicate the shift in future.

Green energy supply
Along with transformation to efficient energy usage methods, companies are shifting to green energy supplies. Utilization of solar power, wind mill for energy supply are the highlights. But, Internet giants like Google, eBay are experimenting with highly efficient energy production technology from Bloom energy called Bloom Box. This technology is predicted to be highly compact and efficient. But only time would provide you answer. 

Saturday, June 25, 2011

Why companies going green show true entrepreneurial spirit

It is great to see many companies go green. The corporate world understands the importance of going green and creating a better tomorrow.  It’s not the just energy sector that is taking part but all sectors of the corporate are actively participating in the green awareness. Green methods, green products, and green campaigns are the ways of going green. Better consumer awareness has made it bit mandatory for the corporate to work on their CSR activities. Whatever it is, but a green initiative taken by a company shows the true Entrepreneurial of that company. Here are the reasons to strengthen this.

Entrepreneur is the one invests for the future
As Robert T Kiyosaki says it, true entrepreneurial spirit lies in working without getting paid immediately. The entrepreneur is the one who understands delayed gratification. Yes, shifting your business process to green is something similar to this. It’s an investment to the future. Implementing the green initiatives needs some capital from the company. Shifting to efficient technologies, starting new methods, creating green infrastructure according to LEED norms, all these need initial capital investment. But these investments will help in tremendous cost reduction in long run. The profit of the company will drastically improve due to cost reductions.

For the betterment of self and others
True entrepreneur spirit lies in creating better feature for self as well as for others. Even though their exits competition, entrepreneurs always prefer WIN-WIN situation. So through green initiatives businesses are not only creating a better profits and environment for self, but also making this earth a better place to live. The true entrepreneurial spirit lies in creating a better world.

So Green companies are not only just show the green spirit buy going green but also display their True Entrepreneurial spirit. 

Thursday, June 23, 2011

Why your business need to do a green campaign


No doubt many major corporate are today setting examples by going green. You open your news paper, switch on the T.V, internet you will find lots of businesses taking initiatives to create greener world through green products, implementing green steps in their business processes, green campaign etc. Talking purely in business terms, all these activities will actually benefit the business as well.  Green products attracting more customers, greens steps being the best cost reducing methods for the company, they are indeed a necessity. Here are the few reasons why a corporate should conduct a green campaign.

Corporate social responsibility
Simple!!! It’s payback time corporate to the society. You reason it as for anything, but as leaders we need to take these steps in order for the betterment of upcoming generations. Look at your kids and see the future. What you are creating for them, rather what legacy you are leaving behind . So no doubt the corporate should consider these things as their responsibilities.

A great marketing tool
It’s not just the green initiative that will provide you the great marketing, but any CSR activity would provide you great marketing. With the emergence of social networks, the content sharing among people has grown exponentially.  Recently, one of my friends shared a video about green initiative by ‘JK tyres’. I really liked it and did share in my Facebook profile. As the saying goes “Quality promotes itself”, so does genuinely done good things. So a green campaign would no doubt create better people, customers and investors credibility.

Better employee credibility
On a visit to a telephone exchange, I saw the batteries stacks used for power backup. I excitedly, informed the person over there, that I worked with that company for some time. We all love to see our company (present or past) being in news for all good reasons. Whether you agree or not, initiatives like green campaign would definitely excite any employee and their participation in these initiatives just adds to the excitement. 
    
Understanding all these, many big and small business are strengthening their CSR activities. So get started if you haven't. 

Wednesday, June 22, 2011

How a shipping company can go green


With corporate and business striving to strengthen their CSR activities through green initiatives and green campaign, here are the few methods that a shipping company can take to go green and show the spirit of eco-friendliness.

Using reusable plastic materials for packing

Shipping companies use cardboard boxes or wooden boxes/pallets as packing materials during transportation. The cardboard boxes are either disposed or recycled. Wooden boxes/pallets are reused but these wood needs to be replaced frequently due lesser life. Replacing all these packing materials with reusable and recyclable plastics for covering and as pallets would be nothing but a green initiative.

Fuel efficiency and carbon reduction

Lots of fuel goes into shipping. Fuel efficient driving practices, increasing shipping efficiency through logistical and operational streamlining, usage of well maintained vehicles that sticks to emission rules and regulations, usage of hybrid vehicles are some of the methods through which the shipping companies can reduce the carbon emission and in return reduce the cost there by increasing the profit.

Reducing the usage of paper for office work

Even with the usage of computers the shipping companies still use lots of paper for their office work. Proper insight with a goal of reducing the usage of paper is necessary. Computer and internets are to be used maximum in order to reduce the paper usage.

These are few main general things that shipping companies can inculcate in their work process and show the eco spirit of their company. While analyzing specifically your own company one can sure find many more techniques to reduce cost and go greener.