Why your business need to do a green campaign

No doubt many major corporate are today setting examples by going green. You open your news paper, switch on the T.V, internet you will find lots of businesses taking initiatives to create greener world through green products, implementing green steps in their business processes, green campaign etc. Talking purely in business terms, all these activities will actually benefit the business as well.  Green products attracting more customers, greens steps being the best cost reducing methods for the company, they are indeed a necessity. Here are the few reasons why a corporate should conduct a green campaign.

Corporate social responsibility

Simple!!! It’s payback time corporate to the society. You reason it as for anything, but as leaders we need to take these steps in order for the betterment of upcoming generations. Look at your kids and see the future. What you are creating for them, rather what legacy you are leaving behind . So no doubt the corporate should consider these things as their responsibilities.

A great marketing tool

It’s not just the green initiative that will provide you the great marketing, but any CSR activity would provide you great marketing. With the emergence of social networks, the content sharing among people has grown exponentially.  Recently, one of my friends shared a video about green initiative by ‘JK tyres’. I really liked it and did share in my Facebook profile. As the saying goes “Quality promotes itself”, so does genuinely done good things. So a green campaign would no doubt create better people, customers and investors credibility.

Better employee credibility

On a visit to a telephone exchange, I saw the batteries stacks used for power backup. I excitedly, informed the person over there, that I worked with that company for some time. We all love to see our company (present or past) being in news for all good reasons. Whether you agree or not, initiatives like green campaign would definitely excite any employee and their participation in these initiatives just adds to the excitement. 

    

Understanding all these, many big and small business are strengthening their CSR activities. So get started if you haven't.